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For doctors who've barely posted, or posted for years with nothing to show for it.

  • 13+years building online audiences
  • 30M+followers built for clients
  • DoctorsPhysician-focused strategy, not influencer tactics
  • 3Only 3 doctors at a time in private coaching

We Build Your Medical Authority System With You

A clear plan made for a full clinic schedule. I do the heavy lifting with you, one step at a time.

  1. 1

    Clarify Your Positioning

    We pick the one topic you'll be known for. Then we set up your profile so new people get it in seconds.

  2. 2

    Create Content People Trust

    Every Monday, you get three scripts based on your specialty and the questions your patients ask.

  3. 3

    Build a Simple Recording System

    Set up your phone once and record all three videos in one short session, about 30 minutes a week.

  4. 4

    Publish With Confidence

    You approve every script. I review every video and tell you what worked and what to change.

Book a Fit Call

Real Results From Doctors and Health Experts

These results come from my work with physicians and health experts. They reflect different engagements and starting points.

Individual results vary. What you see here is not a promise of what you will get.

35K → 100K+Dr. Sportelli's followers
2,159followers from one video
Video · Dr. Domenick Sportelli

In his words

"My Instagram grew from roughly 35,000 followers to more than 100,000."

"Sunny understands how to help busy doctors grow online in a way that's actually sustainable."

Dr. Domenick Sportelli, DODr. Domenick Sportelli, DODouble Board-Certified Psychiatrist & Family Physician@drsportelli →
Video · Dr. Jason Fung

In his words

"He understands both the strategy and the reality of working around a physician's schedule."

"I can record a full week of content in under 30 minutes."

Dr. Jason FungDr. Jason FungPhysician, Author & Educator@drjasonfung →
Video · Emily Kaplan

In her words

"In less than 90 days, I've added almost 100,000 followers. I didn't think that was possible."

Emily KaplanMetabolic Health Expert & Founder
Video · Dr. Clay Moss

In his words

"You've helped me find holes in my own content."

"You've helped me drop my ignorance on thinking I knew how social media works. Turns out I did not."

Dr. Clay Moss, MDLongevity & Performance Medicine@drclaymoss →

Dr. Moss received complimentary services.

Instagram Reel insights showing 2,159 new follows from one video made with the AuthorityMD method

One full-time physician · One video

2,159 new follows from one Reel.

A doctor used the AuthorityMD content method to create a video that reached 293,000 views and brought in 2,159 new followers. It took under 10 minutes to film and post.

293Kviews94.6Kaccounts reachedUnder 10 minto film and post

Individual results vary.

Recognition · Book acknowledgement

"Sunny Hayre — Thank you for helping us grow digital, stepping in when I really need it, and taking massive action to help move the mission forward."

Dr. Gabrielle Lyon
Forever Strong Playbook (Atria Books / Simon & Schuster, 2026), p. 277
@drgabriellelyon →
Book a Fit Call

A 30-minute Zoom call to see if it's a good fit.

Your 90-Day Private Coaching Experience

Ninety days, one-on-one with me. Every week looks the same, so you'll always know what to do next.

Month 1

Get started

  • Pick the one topic you'll be known for
  • Set up your profile so new people get it in seconds
  • Post your first videos

Month 2

Learn what works

  • See which videos people respond to
  • Make more of what works
  • Stop guessing

Month 3

Build your next step

  • Pick one goal: patients, a book, a program, or something else
  • I write your sales page for you
  • Add your page to your profile and videos, so viewers know where to go
  • Learn how ads work, for when you're ready
  • OnboardingA 60-minute planning call to start, so I can learn your specialty and your goals.
  • Personal roadmapA clear 90-day plan built around your schedule.
  • Content directionWe choose your topic and what to talk about, so you never face a blank page.
  • Scripts and hooksThree scripts written for you every week, for all 90 days. By the end, you'll know how to write your own.
  • Direct video feedbackA personal video review from me every week, and a 30-minute call every two weeks.
  • Physician-safe guardrailsYou approve every script and decide what gets posted. We never share anything that could identify a patient.
  • A system you can keepAbout 30 minutes a week, plus a plan for your next 90 days.
  • Direct accessText me between calls.
  • Sales pageA page for your goal, written by me in month three. You'll spend a little time reviewing it.
  • AdsHow ads work, for when you're ready.

By Day 90, you'll have about 35 videos, a profile people understand, and a sales page written for your goal.

Book a Fit Call

Who This Is For

Busy, established doctors who know their credentials deserve more visibility, and need a way to get there that fits a full clinic.

This is for you if

  • You have an established practice and a full schedule
  • You don't know what to post
  • You've barely posted, or you've posted for years without much growth
  • You don't want generic influencer tactics
  • You want an efficient system you can keep up

This isn't for you if

  • You want someone else to post for you
  • You want trends and viral tricks
  • You can't film each week
SunnySunny Hayre

Doctors kept asking for help. Then they heard how much time it would take.

I'm Sunny Hayre. For 13 years, I've helped people grow online, with more than 30 million followers built for doctors, bestselling authors and big podcasts.

Doctor after doctor asked me for help. When I told them how much time it usually takes, most said no. A full clinic leaves no room for a second job.

So I built a system that fits a doctor's schedule: scripts written for you, one short filming session a week, and simple feedback and performance signals that help us see what people respond to. I used it with Dr. Domenick Sportelli and Dr. Jason Fung. Now I'll use it with you.

Questions Before You Book

Is this a course or an agency?

Neither. This is private, one-on-one coaching with me. I write your scripts and review your videos. You film and post them yourself, so your account stays in your voice and in your hands.

Do I need to be good on camera?

No. You explain hard things to worried patients every day. That's the main skill you need. You film each video in one take, often while doing something with your hands. I review your videos and give you direct feedback so each one gets easier.

How much time does this take each week?

About 30 minutes a week to film, plus a 30-minute call every two weeks. Your scripts come ready to film. In month three, you'll also spend a little time reviewing the sales page I write for you.

Will you help with scripts and content ideas?

Yes. I write three scripts for you every week, for all 90 days, based on your specialty and the questions your patients ask. By the end, you'll know how to write your own.

Is this appropriate for my specialty and professional obligations?

You approve every script before you film it, and you decide what gets posted. We never share anything that could identify a patient. You stay responsible for your medical claims, just as you already are. I help with content, not legal advice.

Who is this for?

Busy, established doctors who know their credentials deserve more visibility, but don't know what to post and don't want generic influencer tactics. That includes doctors who have never posted.

What happens after I book?

We meet on a 30-minute Zoom call. I'll ask about your practice and goals, and you can ask me anything. If it's a good fit, I'll explain the next steps.

I have no followers. Is that okay?

Yes. This program is built for doctors starting from zero, including doctors who have never posted.

I already pay someone to make my posts. Do I need this?

If your account isn't growing, the posts are probably the problem, not how often you post. Most designed posts don't build an audience. In 90 days, you'll have about 35 videos of you, and a clear idea of what people respond to.

I'm outside the US and Canada. Can I join?

Yes. Everything happens on Zoom and by text, wherever you are.

Can you promise me patients or followers?

No one can honestly promise that, and I won't. What you will have is a clear topic, about 35 videos, a routine you can keep, and a sales page written for your goal.

What happens after 90 days?

You'll leave with the skills to keep going on your own: how to pick topics, write scripts that hold attention, and see what's working. You'll also have a plan for your next 90 days.

Your knowledge is already there. The question is whether people can find it.

I work with three doctors at a time, so I can give each one my full attention. Book a short call, and we'll see if it's a good fit.

Book a Fit Call

A 30-minute Zoom call to see if it's a good fit.
Questions first? Email [email protected]

Not ready for private coaching? Try the self-guided AuthorityMD Playbook →